Sneaker Video Shows it All: Sportie LA, Fila, 3M, and Celebs Celebrate the Melrose on Sunset

Hollywood after dark - you never know who you'll meet on Sunset Blvd. Bumped into groove master, DJ Joel Madden bringing the funkadelic to Fila’s launch party for their “Melrose” sneaker collection. Guess Joel’s taking a break from his Good Charlotte rock-n-roll gig?

Fila co-hosted the invitation only event with urban trendsetters Sportie LA at the exclusive Sunset Mansion venue. How exclusive? Range Rover shuttles transported you from the parking structure to a hidden Hollywood enclave high above Sunset Blvd.

The party was a stone groove with a number of celebs representing including: Gnarls Barkley, “The Hills” Audrina Partridge, the actress Jill Saunders, and South Beaches very own mischief maker, Pedrito who was meeting with moguls about his new realty show.

Fila shoe designer Merrill Lyons worked her magic on the “Melrose” collection which fuses fashion with 3M Scotchlite reflective technology for a truly arresting look. Sportie LA’s owner, Isack Fadlon, called “Fila is an iconic brand,” and that Sportie LA was honored to be partnered up with Fila, 3M for the “Melrose” debut.

Check out Fila's "Melrose" collection now available at Sportie LA or purchase on the web at: http://sportiela.com/fila/